from poem to bouquet

Objective

To create a fragrance brand inspired by the Turkish poem “Mendil,” focusing on themes of fleeting beauty and emotional connection, allowing consumers to engage with the sentiments expressed in the work. 

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Approach

The project involves designing a cohesive brand identity, including packaging for scented candles, room sprays, and hand creams. Each product embodies elements from the poem, reflecting its rich imagery and emotional depth, enhancing the overall consumer experience.